In today’s digital-first environment, the performance and perception of a leading B-school are closely tied to its online presence and communication strategy. With information readily accessible, it is essential for institutions to provide a clear and credible window into their academic ecosystem. This responsibility is led by the Media and PR Cell. The Media and PR Cell serves as the public face of the Institute, ensuring that key developments and achievements are effectively communicated. From international rankings and faculty accolades to student successes at national and global platforms, the cell highlights the Institute’s milestones with clarity and consistency. Recognizing the importance of digital touchpoints, the cell actively manages the Institute’s presence across social media platforms such as Facebook, Instagram, LinkedIn, Twitter, PagalGuy, and the official website. Regular updates on academic activities, industry interactions, competitions, and campus events allow aspirants and stakeholders to stay informed and engaged. Beyond digital outreach, the Media and PR Cell plays a vital role in building and sustaining relationships with peer B-schools and external stakeholders. By coordinating with PR teams across institutions, the cell facilitates information flow on intercollegiate competitions and collaborative opportunities, keeping students well informed and the Institute well connected. A significant responsibility of the Media and PR Cell lies in managing the MBA admissions process. From the release of application forms to final on-campus reporting, the cell supports planning, communication, and execution at every stage. It acts as the primary point of contact for applicants, assists with queries, coordinates interview schedules, and manages post- interview communication, ensuring a smooth and transparent admissions experience. Through strategic communication and sustained engagement, the Media and PR Cell continues to strengthen the visibility, credibility, and reputation of DoMS and IIT Roorkee within the academic and corporate ecosystem.

The Placement Committee at the Department of Management Studies IIT Roorkee is responsible for managing the complete placement process for the department. The team communicates with the corporate in regards to meetings, talks, negotiations, invitations, and the final selection of students to ensure that everyone participating in this process benefits.
The DoMS IIT Roorkee Placement Cell works to ensure that the recruitment process is successful for all candidates, with the goal of achieving a 100% placement record every year. The committee consists of members selected through a layered process. The placement committee is headed by the Training and Placement Officer(TPO) who collectively works towards the objective of acquainting the students of the department with industries. The process is centralized, with placement committees vetting the CVs, forwarding them to companies, setting up interviews, and communicating job offers. The final placement is an activity that every student looks forward to with tremendous anticipation and hope. Since students enter employment and begin on yet another road of self-reliance and self-fulfillment, it marks the conclusion of hard work, optimism, and goal for the future. As a result, it is an important milestone for each student, and the placement committee serves as a facilitator to assist students in reaching this goal. The cell organizes and extends services toward collaborative placement activities to attain the ultimate objective.

The primary responsibilities of the placement committee include:
★ Managing and maintaining corporate relations of the Department of Management Studies, IIT Roorkee
★ Organizing and coordinating recruitment activities and other related engagements on campus
★ Responsible for identifying the prospective recruiters based on batch profile & requirements
★ Exploring new opportunities for student live projects and student corporate interactions in addition to the placement activities
★ Creating awareness among students regarding available career options, helping them in identifying their career objectives, and acting as a bridge between students, alumni, and recruiters
We are tasked with not only bringing recruiters to the campus but also training and preparing the students for the placement cycle. The committee helps right from building the CV of the students to that of giving them an idea of how to tackle personal interviews. The students are assigned placement representatives who guide them with placement training, queries, and other placement-related activities. The relatively small batch size helps the students as well as placement representatives to better focus on the training of students which in turn helps the department achieve splendid placement figures year on year.

The Industry Academia Relations Cell (IARC) is a dynamic, student-driven body functioning under the Department of Management Studies (DoMS), IIT Roorkee. Its primary objective is to strengthen and sustain the institute’s corporate engagement by facilitating meaningful interaction between students, faculty, alumni, and industry leaders for all non-placement activities. IARC plays a dual role in nurturing industry–institute collaboration. First, it acts as a vital conduit connecting DoMS, IIT Roorkee, with the corporate world, creating platforms where academicians, budding managers, industry stalwarts, and thought leaders can exchange ideas, perspectives, and insights. Second, through its year-round initiatives, guest sessions, and experiential engagements, IARC ensures that students gain exposure to contemporary business practices while complementing their classroom learning. The Cell is committed to cultivating a long-term, mutually beneficial relationship between the institute and the industry. With a robust network of over 2,000 accomplished alumni across 300+ leading organizations in India and abroad, IARC proudly celebrates a legacy of excellence. The achievements of our alumni stand as a testament to their dedication, capabilities, and the academic rigour at DoMS. IARC also serves as a bridge that keeps our alumni connected to their alma mater—enabling them to share corporate experiences and mentor the next generation of DoMS through regular events and interactive forums. IARC organizes four major events annually, each designed to foster learning, networking, and collaboration:
● Avenir—The two-day flagship annual business conclave of DoMS, featuring panel discussions, keynote sessions, and insights from industry leaders.
● Reminiscence—A celebratory event that brings together the graduated batch, the incoming batch, and the senior cohort to relive memories and strengthen community bonds.
● Regalia—A year-long series of guest lectures featuring industry practitioners, alumni, and thought leaders. These sessions provide students with ongoing exposure to real- world insights, trends, and professional perspectives.
● Pragati – A two-day HR conclave that brings together top HR professionals, industry experts, faculty, and students to discuss the future of work, evolving HR practices, and ways to bridge the gap between academia and industry through thought-provoking panels and discussions.

The Communication Committee at the Department of Management Studies (DoMS), IIT Roorkee plays an essential role in representing the department and serving as its voice. One of the committee’

Competing in a highly competitive MBA system, where there are largely identical degree programs with no real differentiating attributes, there is also very little differentiation between MBA graduates due to their academic background. However, true differentiation amongst graduates will occur when they are able to demonstrate how they can utilize that knowledge learned in school after they leave the classroom or on the job. The Competition Committee helps create that differentiated capability. As a catalyst for experiential learning, the Competition Committee helps students in ability testing (analytical, strategic, and decision-making) in real competitive situations (competitions), while providing competitive challenges that replicate nationally recognized competitions (case study competitions, strategy simulations, and management competitions) as well as intra- departmental/intra-college competitions to create a strong culture of positive competition and continual learning. In addition to organizing the events, the committee provides valuable support to aid students in preparing for the challenges. This support includes a series of structured preparation sessions, workshops, and seminars focused on introducing students to basic management concepts in a variety of areas and providing training to allow students to develop an understanding of how to solve problems in a logical, clear, creative, and independent way. Ultimately, these efforts equip participants to transition from the theoretical frameworks of textbook knowledge and into a more solutions-focused way of thinking needed for internships, live projects, and final placements. The purpose of the Competition Committee is to be the conduit of information between the students and the various available competitions. The committee's job is to provide an ongoing collection of competitive opportunities from leading business schools and corporations for students to have a national comparison point. As many of the platforms are designed to produce real-world results such as Pre-Placement Interviews (PPI), Pre-Placement Offers (PPO), and Summer Internships, they are valuable for students to become involved in and compete on a national level. The Competition Committee runs year-round, employing a mix of creative and flexible members. The committee encourages and fosters a culture of creativity, flexibility, and responsibility among its members. The committee hopes to attract individuals who identify with those same qualities. There are a variety of roles within the committee, from social media person to creative designer, from data curator to spokesperson; each position provides its own set of unique challenges and perspectives on committee work. Together, this variety of perspectives allows for collaboration and execution to ensure the committee produces impactful competition opportunities while developing professionals who will proudly represent IIT Roorkee at a national level.

At DoMS IIT Roorkee, we live by a simple truth: Sports do not build character; they reveal it. The Sports Committee is the powerhouse behind a vibrant, high-intensity sporting culture—one that fuels competition, camaraderie, and personal growth. We believe the values forged on the field—leadership, resilience, teamwork, discipline, and grit—are essential to shaping confident, capable business leaders. Run entirely by students, the Sports Committee creates an inclusive platform where every member of the DoMS community—students and faculty alike—can pursue physical fitness, test their limits, and embrace the thrill of competition. We thrive on challenges and seamlessly blend the adrenaline of sports with the rigor of academics. Our sporting spirit is elevated by IIT Roorkee’s world-class infrastructure. Athletes train and compete at iconic venues such as the Dhyan Chand Stadium and the Lal Bahadur Shastri Stadium for cricket and athletics, alongside premium indoor arenas for basketball and badminton and specialized courts for multiple sports. This ecosystem is strengthened by professional coaches and dedicated support staff who mentor athletes and help unlock their highest potential. The highlight of our internal sporting culture is Exuberance, the annual intra-B-school sports fest of DoMS IIT Roorkee. This electrifying festival unites juniors, seniors, students, and faculty in a celebration of strategy, skill, and sporting pride. The action begins with a unique Fun Auction, where teams bid for players—introducing a real-world management challenge before the first whistle is blown. Exuberance features a diverse lineup including cricket, football, basketball, volleyball, badminton, table tennis, lawn tennis, squash, chess, carrom, pool/snooker, foosball, cycling, athletics, and e-sports, fostering intense competition and lifelong bonds. Taking DoMS’ sporting legacy to the national stage is Sangharsh, our prestigious inter-B-school sports extravaganza. Hosted over three adrenaline-filled days, Sangharsh welcomes top B-schools from across India to IIT Roorkee’s elite sports complex. With high-stakes matches, electric atmospheres, and uncompromising competition, Sangharsh is where strategy meets stamina, and reputations are forged under pressure. It stands as a true test of both physical excellence and mental toughness. Beyond marquee fests, the Sports Committee drives year-round tournaments, promotes recreational sports, embraces e-sports, and hosts inspiring guest talks by accomplished sportspersons. More than a committee, we are a movement—championing excellence, fitness, and the relentless spirit of competition. Step onto the field. Rise to the challenge. Unleash the champion within. Cultural Club – Department of Management Studies, IIT Roorkee The Cultural Club of the Department of Management Studies (DoMS), IIT Roorkee, is a student-driven body that fosters student bonding, cultural expression, and campus vibrancy. It provides a creative space for students to engage beyond academics, encouraging collaboration, self-expression, and a refreshing break from the rigors of management education. Functioning exclusively within DoMS, the Cultural Club plays an important role in enriching departmental life through cultural initiatives and student-led engagements. Members of the Club are frequently preferred as coordinators and co-coordinators for central IIT Roorkee cultural festivals, reflecting the leadership, organizational ability, and creative competence developed through their involvement in the Club. The Club encompasses a diverse range of cultural domains, including drama, dance, (freestyle and classical forms), music (western and classical), literature, photography, anchoring, and décor and interior design. Through these verticals, the Cultural Club enables students to explore their interests, build confidence, and contribute meaningfully to departmental and institutional activities. The Cultural Club organizes three major intra-departmental events during the academic year- ● Diwali Fest ● Holi Milan ● Rangoli Competition. These events are aimed at strengthening peer interaction and celebrating cultural traditions within the department. In addition to these initiatives, the Club remains active through year-round collaborations with other departments and institutional activities whenever Cultural participation is required. Beyond event execution, the Cultural Club plays a formative role in developing teamwork. leadership, and event management capabilities among its members. By managing cultural initiatives end-to-end, students gain practical exposure to coordination, planning, and collective execution, contributing to a well-rounded and engaging student experience at DoMS.

"An investment in yourself pays the greatest dividends" -Warren Buffet

Vittarth, the finance and investments club of the Department of Management Studies, IIT Roorkee, is a student-run initiative that nurtures interest, builds awareness, and promotes student–industry interaction in finance. It offers exposure to domains like investment banking, equity research, corporate finance, and retail banking. Vittarth conducts knowledge sessions, quizzes, and workshops, collaborates with other B-schools, and supports participation in national finance competitions, aiming to enhance financial literacy and make students future ready.

Publications Instagram Currently there are two series running on our Instagram handle, which are posted once or twice a week. These provide a quick and to-the point explanation of finance concepts and recent developments.

VITT GYAN: A sequel of brief descriptions of finance concepts that aid readers to get more knowledge about finance.

VITT KHABAR: A series of infographic posts on the latest happenings in the market that assist readers in comprehending the current financial news more deeply.

We are Planning to start two more series in near future-

VITT BAZAAR: A Series where we briefly explain basic and some advanced concepts of the trading, and investing in different financial instruments like stocks, crypto, bonds, mutual funds etc.

VITT ROZ: A daily dose of information related to the stock market, about Nifty, Sensex, Bank Nifty, Top-Gainers, and Top-Losers.

LinkedIn

On LinkedIn also, we are posting posts related to the latest development in the market, and some knowledge about finance. We also contact learned and experienced people which are involved in the field of finance and investment and invite them for guest lectures.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.- Philip Kotler

MARKIIT is the student-driven Marketing Club of DoMS IIT Roorkee, dedicated to building future-ready marketers through hands-on learning and creative problem-solving. This year, the club has strengthened its focus on practical exposure, digital readiness, and peer-driven growth. In collaboration with various magazines and newsletters, we introduced new learning avenues, including weekly newsletters, which provide students with timely insights into marketing trends, consumer behavior, and industry developments. To nurture analytical thinking and structured marketing problem-solving, we launched MarQuest, the Intra B-School Case Competition. For the incoming batch, we organized Swatantra Biz in collaboration with Operazion Club. This engaging quiz tested participants’ knowledge of marketing while celebrating India’s independence, blending cultural awareness with educational challenges. MARKIIT continues to engage students through case competitions, industry interactions, trend analyses, and social media initiatives—creating a vibrant community where ideas, innovation, and marketing strategy come together.

Operazione, the Operations Club of DoMS, IIT Roorkee, is a student-led academic and industry-aligned platform that develops students into analytically strong, execution-focused problem solvers in operations and supply chain management. The club equips students with structured learning pathways, practical exposure, and industry awareness, enabling them to make informed career decisions and build capabilities relevant to modern operational roles. Operazione delivers learning through a calibrated blend of case-based problem solving, simulations, live projects, industry interactions, and competitive events. These initiatives help students apply classroom theory to real operational challenges and understand how decisions in planning, logistics, quality, and supply chain design are made and implemented in business environments. The club also encourages active participation in national-level competitions, giving students exposure to diverse problem statements and benchmarking their skills against peers across institutions. Over the years, Operazione has evolved into a credible platform for hands-on learning and peer engagement at DoMS. Foundational efforts such as certification workshops and introductory lectures created a strong academic base, which has progressively expanded into deeper initiatives including case discussions, process simulations, quizzes, industry visits, and collaborative live projects. Through these experiences, students gain practical competence in areas such as inventory management, process optimization, quality analysis, and supply chain coordination. The club brings together students from diverse educational and professional backgrounds, promoting richer discussions and well-rounded problem framing. Operazione also collaborates with student bodies across functional domains to conduct joint events, reinforcing the understanding that operations is deeply interconnected with strategy, finance, marketing and analytics. Plans to extend such collaborations to peer institutions aim to further broaden exposure and competitive learning. Looking ahead, Operazione seeks to deepen industry engagement and scale project-based learning by partnering with organizations working on contemporary challenges. The club also plans to introduce focused initiatives in emerging areas such as digital supply chains, sustainability-led operations, process automation, and operations analytics. In essence, Operazione positions itself as a rigorous yet supportive learning ecosystem that promotes analytical thinking, practical problem-solving, and long-term professional growth in the field of operations and supply chain management.

VyavaHR Club is the official Human Resources and Organizational Behavior club of the Department of Management Studies (DoMS), IIT Roorkee. Rooted in the Hindi word “Vyavahar,” meaning behavior, VyavaHR reflects the essence of human-centric management and the evolving role of HR in shaping sustainable, inclusive, and ethical organizations. As the premier HR club on campus, VyavaHR aims to redefine human resources beyond traditional administrative functions, positioning it as a strategic driver of organizational excellence and societal impact. The club operates with the vision of creating future-ready HR leaders who are equipped to balance business performance with responsibility towards people, society, and the environment. VyavaHR strongly aligns its initiatives with modern organizational priorities such as ESG (Environmental, Social, and Governance), CSR (Corporate Social Responsibility), and sustainability. Through the philosophy of “HR for the Greater Good,” the club promotes HR practices that create shared value—where organizational growth goes hand in hand with social and ecological well-being. The club actively engages students through a diverse range of initiatives, including industry expert talks, interactive workshops, and hands-on learning experiences. Guest lectures and panel discussions with seasoned HR leaders provide insights into contemporary challenges such as digital transformation, workforce analytics, DEI (Diversity, Equity & Inclusion), and ethical leadership. VyavaHR also focuses on building competence in HR technology, introducing members to AI-driven recruitment tools, digital HR platforms, and people analytics. Live projects and industry collaborations form a key pillar of VyavaHR’s learning model, enabling students to apply sustainable HR strategies in real-world scenarios. These experiences help members develop a practical understanding of talent management, employee engagement, organizational culture, and change management. By fostering collaboration, peer learning, and strong alumni connections, VyavaHR Club serves as a dynamic platform for intellectual exchange and professional growth. The club is committed to nurturing responsible, innovative, and impact-driven HR professionals who are ready to lead organizations in an increasingly complex and interconnected world.

Our Goals :

➼ To serve as a resource to individuals interested in entering the HR profession.

➼ To conduct, monitor, and disseminate research and analysis on major workforce issues.

➼ To establish a mechanism to monitor legislation and other factors that affect HR aspirants and to develop strategies that effectively represent interests.

➼ To provide opportunities for professional development which advances and expands the knowledge of HR aspirants.

OUR VALUES:

➠ Connections / Relationship

➠ Integrity / Trust/Honesty

➠ Quality / Professionalism

➠ Unbiased / Neutrality

➠ Diversity of ideas

Welcome to the Business Management Analytics (BMA) Club at DoMS, IIT Roorkee—a dynamic ecosystem where we see vivid stories in numbers and infinite possibilities in data. Armed with curiosity and technical precision, our mission is to democratize data literacy, helping students from all backgrounds unlock career opportunities in the analytics domain. We are a student-run body powered by a dedicated team of 10. Our diverse mix of seniors and juniors proves that a passion for learning and a logical mindset are the only prerequisites for success here. We bridge the gap between curriculum and the corporate world to ensure placement readiness. Our core initiatives include organizing Microsoft PL-300 certification drives, Power BI courses and SQL sessions. Beyond technical skills, we foster continuous learning through exclusive guest lectures with industry stalwarts and insightful knowledge-sharing posts. We also challenge students through competitive quizzes on Unstop, hosting national-level case competitions focused on data storytelling and dashboard creation, alongside specialized workshops on guesstimates. Get ready for a year of innovation as we empower the next generation of leaders to decode the future through data.

The Management Consulting Club (MCC) is a student club with the mission to help students cope with the growing influence of Consultancy in the Job Market. This is a club dedicated to educating students of the DoMS-IIT Roorkee about the consulting industry and various consulting methodologies. The club seeks to assist students in developing consultative approaches to problem-solving that can be applied in any career field. We also pursue recruiting and functional project opportunities as and when available.

MCC collaborates with key players in the industry to enhance the experience of our club members. This partnership benefits both parties – the students learn first-hand from practitioners about careers in consulting. The firms are offered unique exposure and the chance to interact with business students. The MBA program prepares us for problem-solving, developing hypotheses, collecting and analyzing data, drawing conclusions, and making recommendations. This business knowledge can be invaluable in solving client problems. 

MCC is a Club for students interested in the field of Management Consulting. It seeks to equip the student body with resources to make informed decisions on consulting careers, and the tools necessary to build successful careers in consulting.

 Its main objectives are:

• To equip and build awareness among the students with the tools and resources necessary for careers in the consulting domain.

 • To create a forum for information exchange and networking with organizations to fetch real-time consulting project opportunities across specializations.

  MCC aims to bring live projects, organize case studies competitions, guest lectures, and increase Industry Interaction for its members' personal and professional growth.